Gathera
Rebrand Case Study
In 2023, Briallen worked in-house with Gathera, a Sydney-based E-commerce startup that was rebranding from their previous name - Urban Plant Growers. In collaboration with the team at Gathera, Briallen created a new identity and style guide.
The new identity brought aspects of the old branding into the new - allowing Gathera to retain customers who were loyal to the previous brand, while also moving forwards as a company. With a refreshed look and feel, Gathera was equipped with an identity more aligned with the values, aims and personality that the team had grown into.
Merchandise and Packaging
Sun Shelf Merchandise
In 2022, Briallen designed a logo for Gathera's new product - the Sun Shelf. The logo was specifically made to be embroidered onto merchandise given out at an event, and was inspired by warm, bold 70s designs.
Heirloom Planter Packaging
Below is the packaging design for Gathera's Heirloom Planter. Embodying the spirit of adventure and the great outdoors, the design takes inspiration from topographic maps.
Social Media and Advertising
Instagram and Facebook Posts
Below are examples of social media posts and ads made for Gathera.
Web Banners
Desktop and Mobile Banners
Below is an example of a homepage website banner, resized for both desktop and mobile.
